"There is a need in rural BC for more than just better promotional materials. There needs to be more product development that will lead to market ready product."

~ Randy Love

TRIP Partners

• Vancouver Island University
• Thompson Rivers University
• College of the Rockies
• University of Northern British Columbia
• College of New Caledonia
• Tourism BC
• The Ministry of Tourism, Culture and the Arts
• BC Parks
• LinkBC Network
• Canadian Rural Secretariat

Funding

• This project received funding support from the Government of Canada.

TRIP Goals

The goal of TRIP is to locate and share resources that support tourism development in rural areas among community leaders, tourism entrepreneurs, government agencies, students and academic institutions.

The objectives are to:

• Synthesize and mobilize information and resources in tourism development within rural communities by engaging in innovative, field-based activities;
• Develop an understanding of the realities of rural tourism development by engaging in dialogue with community leaders and tourism entrepreneurs;
• Enhance community based tourism development by documenting case studies, innovative practices and sharing them throughout the province;
• Develop a cluster of expertise in rural tourism development in British Columbia by linking academic and non-academic partners, Reshape policy and planning decisions and education programming in tourism development in BC to reflect the needs of tourism development in rural areas.