Within BC, entrepreneurs and community leaders are using innovative strategies to develop tourism. TRIP is profiling these innovators so that others in the province can benefit from their knowledge.
We are always looking for more examples of innovation to share with others around the province. If you have one that you would like to share, please contact the program coordinator.
- Marketing Strategies
- Successful tourism products have to be “market ready” in order to result in increased visitation for a destination or business. Check out how these rural BC innovators have selected market niches or used promotional strategies to market themselves to visitors.
- Marketing Strategies>>
- Partnership
- Due both to the geographic distances in rural BC and the complex nature of delivering a tourism experience, everyone involved must work together. Explore how these BC innovators have been working to develop networks and collaborate on tourism projects.
- Partnership>>
- Product Development
- Before an area can focus on marketing investments, there needs to be an emphasis on “product development”. While BC is full of potential for amazing visitor experiences, much of our product in rural areas is far from being market ready. Learn how some of these innovators have focused on tourism products.
- Product Development>>
- Special Events
- One of the low capital ways that destinations can put themselves on the map and develop local support for tourism is by hosting special events. Read how some of BC’s rural areas have developed special events that acted as a draw for visitors while building skills and community spirit.
- Special Events>>
- Research and Tracking
- Rural areas of BC do not have reliable sources of research on who their visitors are, when they come or how much they spend. Yet, these are needed in order to make wise marketing investments. Learn how some have been charting new territory by undertaking research to give them the information they need to make good decisions and to track their success.
- Research and Tracking>>
- Visitor Experience
- The product that is delivered in tourism is an intangible one – a visitor experience. In order to create a great visitor experience many different suppliers are involved and they often have different ways of handling their customers. Learn how some of our rural BC innovators are providing “wow” experiences for visitors and play an important role in keeping them coming back for more.
- Visitor Experience>>
- Planning
- Sustainable tourism doesn’t just happen. It takes dedicated effort on the part of many to ensure that projects are developed that fit resident desires, are attractive to visitors and that generate a profit for businesses. Learn how some are using planning principles to chart their path towards sustainable tourism.
- Planning>>
- Environmental Stewardship
- The key resources throughout rural BC are environmental assets like pristine wilderness, wildlife, scenic vistas and drives. Tourism is a resource dependent industry that must attend to caring for and giving back to the resources that make visitors come to rural BC to begin with. Explore how these BC innovators are making efforts to ensure they steward their key resources.
- Environmental Stewardship>>
- Profit Maximization
- In order for businesses and destinations to benefit from tourism economically, strategies need to be taken to encourage visitors to spend money. There are many ways to maximize profits from tourism. Read how some of these innovators are encouraging visitors to spend during their travel experience.
- Profit Maximization>>
